There is more great news for Dundee’s tourism industry this week with confirmation that the “V&A Effect” is in full swing.
But the really great news is that the V&A appears to be helping attractions outside its immediate area at Dundee waterfront.
Verdant Works in Dundee is up 21%, but numbers are also up further afield, with Arbroath Abbey (+18%) and Barry Mill (+14%) also enjoying a visitor boom.
Gordon Morrison, chief executive of ASVA said:
“Although full year figures for V&A Dundee will not be available until later in 2019, we already have an idea of the impact this world-class attraction has had in Dundee since opening. The outlook for the attractions sector in the city and surrounding area looks to be extremely rosy going forward.”
Paul Jennings, executive director of Dundee Heritage Trust, which runs both Verdant Works and the RRS Discovery, said:
“Our growth in 2018 follows three years of preparation in the run up to the opening of V&A Dundee. Over that time the trust has overhauled its branding and wider marketing approach and invested over £1 million in preparing RRS Discovery and Discovery Point. It is great to see Dundee’s heritage receiving such positive feedback with visitors loving the contrast between museums”.
If you’re one of those who wants to see what Dundee and the surrounding area has to offer once you’ve visited the V&A, SeeDundee has you covered.
You can also browse all things V&A here.